More readings...

Mehta, Ravi and Rui Zhu. “Blue or Red? Exploring the Effect of Color on Cognitive Task Performances.” Science 5(2009).

This article explains that in the past, there have been inconsistent findings on the effect of color on cognitive performance. Some studies have revealed that blue and green results in better performances, while other studies have found that run leads to better performances. In this particular study, they aim to reconcile this discrepancy that has existed in past research. Ultimately, Mehta and Zhu’s research proves that red enhances performance on detail-oriented tasks, whereas blue enhances performance on creative tasks.

Countryman, Cary, and SooCheong Jang. "The effects of atmosphereic elements on customer impression: the case of hotel lobbies." International Journal of Contemporary Hospitality Management 18(2006): 534-545.

This study examines the atmospheric elements of a hotel lobby to find if had any effect on guests’ perceptions and impressions. They found that out of the three main atmospheric elements they examined (color, lighting and style), color had the most significant impact on the guests. This study emphasizes the importance of knowing the powerful impact color has on people. This knowledge does only benefit future hotel lobbies, but also, other buildings, by knowing how to have a more positive impact on others.

Ladau, Robert. Color In Interior Design and Architecture. New York: Van Nostrand Reinhold, 1989.

Ragan, Sandra. Interior Color by Design: A Design Tool for Architects, Interior Designers, and Facility Managers. Massachusetts: Rockport Publishers, 1995.